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OWNER INSIGHTS / INDUSTRY MARKET BRIEFS /  Construction and Home Improvement

Florida Construction and Home Improvement Market Brief

MARKET CONDITIONS, BUYER TRENDS & BUSINESS SALE BENCHMARKS

Florida's home improvement market includes residential remodeling, additions, alterations, repairs and specialty installation work. These businesses can look similar from the outside while having very different economics inside. Buyers focus on the consistency of lead flow, estimating, project execution, management depth and whether the business can replace completed projects without relying entirely on the owner.


BASED ON 14 COMPLETED FLORIDA TRANSACTIONS AND INDUSTRY RESEARCH

FLORIDA TRANSACTION SNAPSHOT

What Florida Businesses Have Actually Sold For

The 14 completed Florida Contractor Home Improvement transactions reviewed averaged approximately $2.84 million in annual revenue, $594,000 in discretionary earnings and a $1.45 million sold price. The average sold-price-to-discretionary-earnings multiple was 2.373x and average time on market was 371 days. Because the sample includes different project types and operating models, the figures should be treated as market evidence rather than a formula.

FLORIDA TRANSACTION METRIC
AVERAGE
Completed transactions
14
Average annual sales
$2,841,648
Average sold price
$1,448,929
Average discretionary earnings
$594,123
Sold price / sales
0.606x
Sold price / discretionary earnings
2.373x
Sold price / asking price
81.4%
Average days on market
371

DATA & METHODOLOGY

Where these numbers come from

Figures reflect 14 completed Florida transactions reported in completed business-sale transaction databases covering the state of Florida, for the period January 2022 through the most recent reporting period, combined with published industry research.

 

Discretionary earnings refers to seller’s discretionary earnings as reported by the transaction source. Averages are unweighted and reflect reported data only.

 

Historical transaction multiples are market evidence, not a valuation of any individual business. Your business could sell above or below these averages depending on earnings quality, owner dependence, customer concentration, staffing, deal structure and buyer type. This brief is informational and is not a valuation, appraisal, or tax, legal or accounting advice.

BUYER VIEW

What Buyers Pay Attention To

  • Revenue and project mix, including additions, kitchens and baths, exterior work, repairs and specialty installations.

  • Customer, referral and lead-source concentration and whether important relationships extend beyond the owner.

  • Backlog and pipeline quality, including timing, margins, cancellation risk and historical quote conversion.

  • Estimating, job costing, change-order discipline and the ability to compare expected and actual project profitability.

  • Project leadership, skilled employees, subcontractor relationships, owner dependence and clean financial reporting.

OWNER VIEW

What Owners Can Do Now

  • Separate project and service categories and compare estimated versus actual gross profit by job type.

  • Track where work originates, including customers, builders, designers, property managers, referral partners and marketing channels.

  • Develop project leadership and broaden key customer, referral, supplier and subcontractor relationships beyond the owner.

FULL RESOURCE

Download the Full 2026 Market Brief

The complete Florida Roofing Contractors Market Brief provides additional industry context, transaction benchmarks, operating considerations and practical preparation steps for owners.

Other Florida industry market briefs

Plumbing & Mechanical Contractors

53 completed Florida transactions

Electrical Contractors

118 completed Florida transactions

HVAC Contractors

118 completed Florida transactions

Roofing Contractors

42 completed Florida transactions

Lawn & Landscaping Services

253 completed Florida transactions

Read more Owner Insights            What comes next: your real options          Industries I work with           How I work

CONFIDENTIAL CONVERSATION

Not considering a sale today? That is often the best time to understand your options.

If you would like to discuss how buyers might view your business today, I am happy to have a confidential conversation.